2025.10.30-11.1  中国 · 佛山潭洲国际会展中心
联系我们 Language:

可口与百事的千禧一代争夺战,全面革新口味包装!

2018-01-18 10:19:04

新款健怡可乐“高线”设计

图片来源:dietcoke.com 

为赢回偏好逐渐向能量饮料、风味水等市场倾斜的千禧一代消费者的心,碳酸巨头可口可乐和百事可乐都使出了洪荒之力!可口可乐近日在美国重磅推出了四款新口味新包装的健怡,又计划于月底在日本推出全新高颜值水蜜桃味碳酸饮料!打响了2018争夺战第一枪!而百事可乐也在2017年夏天推出盛夏最辣的肉桂风味可乐,在中国市场推出Alexander Wang跨界合作无糖限量瓶,更有刷爆了朋友圈的蓝色百事网红新品等等,从种种迹象中可以看出,两乐在吸引千禧一代市场上都在持续发力!


本文通过盘点碳酸巨头的全球新品和或成功或失败的案例洞察趋势,总结赢战千禧一代市场时有哪些行之有效的策略!

 

你是正在重构世界的千禧一代中的一员吗?

图片来源:Buzz Feed

 

一、盘点可口可乐为吸引千禧一代的“变味换脸”大动作


1.推出四款全新口味健怡可乐,为年轻一代重塑品牌


可口可乐公司旗下零卡品牌——健怡可乐最近彻底改头换面,推出“瘦高型”全新包装与四种新口味,并在瓶身设计“高线”图形,以一根垂直的带子流穿瓶身,营造新的视觉效果。

 

在包装方面,可口可乐和百事可乐都已经开始使用备受消费者青睐,并能让饮料公司每盎司获利更多的小规格的瓶和罐。小规格瓶、罐更能满足千禧一代对于优质包装的消费需求。根据《财富》报道,2016年小容量饮品美元销售额增长约2%,达到806亿美元,因为可口可乐和其他大型软饮生产商都以较高的价格销售更小包装的饮品

 

这家总部位于亚特兰大的饮料公司表示,经过35年的发展,它将为了千禧一代的消费者,重新改造旗下最畅销的零卡饮料,并向其注入新的活力。当然,普通健怡可乐的口味不变,新款将于本月底上市。

 

可口可乐公司对健怡可乐的口味和形象进行改变,此举并不足为奇。因为这款已经36岁的饮料最近的市场表现并不理想。随着消费者转向消费水、茶和其他被认为更健康的饮料,健怡可乐的销量逐渐下滑。费城、伯克利和加利佛尼亚的当地政府也通过征收糖税来减少苏打饮料的消费。


健怡可乐的经典口味与四种新口味

图片来源:dietcoke.com

 

为此,可口可乐的研发团队在两年内做了超过30次的不同口味组合的测试,最终选定四种得到消费者最多青睐的口味:分别是生姜青柠(Ginger Lime)、跃动樱桃(Feisty Cherry)、热情血橙(Zesty Blood Orange)和反转芒果(Twisted Mango)。这四种口味的不同之处,在于以安赛蜜(称为Ace-K,其甜度据说可达蔗糖的200倍)为增甜物质,所以只需少量即可达到所需甜度。

 

可口可乐北美部健怡可乐主管Rafael Acevedo表示,“在这次的重新发布中,我们的想法更加大胆和与众不同,为了不断体现我们的创新性,更为重要的是,我们想在保持健怡可乐本质的同时,为年轻的一代重塑品牌。”

 

新款健怡可乐的罐形不是小巧型,但更加“瘦高”的新奇外形对于消费者来说可能更有吸引力。根据可口可乐全球设计副总裁James Sommerville的说法,新罐的设计模仿了Dasani Sparkling系列饮品的外形与大小,意在传递一种年轻化的现代感

 

James提到,“对于一个品牌的重塑,设计师所面临的挑战是对于创新程度的拿捏,既不能毫无新意,又不能偏离品牌初衷,我们从渐进的改变与创新开始着手,让它可以在吸引追求更大胆口味消费者的同时,不与健怡可乐的忠实消费者产生距离。

 

可口可乐在为世界上最受欢迎的汽水之一增添全新口味,并使用不同的甜味剂研发四款新品,这无疑是一次冒险。对于有健康意识的消费者是否能被新的健怡可乐所吸引,现在还难以定论,但可以肯定的是越来越多的千禧一代已经转向消费更为健康的饮料。

 

2.用限量版策略打造网红爆款,赚足眼球!


无论是口味限量、包装限量、节日限量等限量主题的新款,赚足了追求个性化的年轻人眼球。

 

近日,日本可口可乐公司宣布即将在1月22号上架新口味-桃子味限量款!这个口味是可口可乐史上第一次出现,将在日本独家发售。


绫濑遥代言的桃子味可乐海报

图片来源:Twitter


将可乐的碳酸刺激精致搭配日本人最喜爱的桃香,这款产品是继日本可口可乐推出橙味及青柠味后的又一款新品。蜜桃味可口可乐分为280mL和500mL两种规格,以一个饱满的蜜桃为包装主体,保留可口可乐传统的红色标签。据试饮过的人反馈可真正喝到蜜桃滋味!目前预售情况非常好,有望成为继Coca Cola Plus吸脂可乐后的又一网红新品。


蜜桃味可口可乐

图片来源:Hypebae


除了口味限定,可乐还推出了很多节日限定、地域限定等限量版可乐,款款收割中年少女心!比如13年末推出的圣诞限定礼花瓶,至今仍然持续刷遍全球社交媒体,堪称经典之作。


可乐圣诞限量款

图片来源:Dieline



限量插花瓶

图片来源:网红博主Jean

 

而包装限定版的插花瓶,2016年一经推出便获得了社交媒体达人们的纷纷DIY自拍上传。这款健怡可乐插花瓶,标榜每一个瓶子都是唯一,全球只有一个,没有重复。它是一个只属于你的可乐瓶,喝完用来插花,简直萌化了一波少女心,迅速走红社交媒体。


限量插花瓶

图片来源:网红博主Jean


限量插花瓶

图片来源:网红博主Jean

 

3.减糖不减味,炙热夏天扭出芬达新橙味

去年夏天,可口可乐旗下的芬达汽水就采用了一款螺旋形的PET瓶身设计,整体呈现不同寻常的非对称结构,给人一种用手扭曲挤压橙子来挤出橙汁的直观感受,且产品含糖量减少了三分之一,给消费者打破常规的手握方式及更加健康的减糖配方。 


螺旋瓶芬达汽水

图片来源:coca-cola.co.uk

 

4.新春预热之特制潮语包装,可口可乐成为最窝心的首选饮品

 

可口可乐新春特别版

图片来源:coca-cola.hk


可口可乐的“Share A Coke”系列推出新春特别版,化身潮语祝福罐,让消费者为亲朋好友送上最潮、最窝心的祝福。从去年12月22日起,陆续推出23款印有潮语祝福的330mL罐装原味可口可乐和零度可口可乐。红、黑色罐身配上红点潮语,比如祝兄弟们“旺旺招财”,闺蜜们“仙气逼人”,公司生意“日日爆数”等,使之成为恭贺亲朋的首选饮品。

 

二、盘点百事可乐为吸引千禧一代的“变味换脸”大动作


1.百事在时尚界向来不缺席,与Alexander Wang玩转带感黑罐


Pepsi新包装亮相上海时装周

图片来源:sohu.com



无糖百事可乐细长罐

图片来源:hypebeast.com


去年十月,一贯走在时尚前沿的百事可乐推出与美国华裔时装设计师Alexander Wang合作设计的全新无糖百事可乐细长罐,旨在吸引消费升级浪潮中追求健康生活的年轻人。以黑色纤长罐身打造极简美学,以清新劲爽口感唤醒味蕾。年轻,就要“敢黑·带感”!百事可乐无糖完美展现无惧无畏、无法复刻的个性主张。

 

2.时尚弄潮儿的百事也曾换装失败,汲取教训后纯果乐仍为消费者心中的橙汁经典品牌

纯果乐橙汁换装前后

图片来源:thebrandingjournal.com

 

但并不是每一次包装上的突破都能带来好的业绩表现。2009年初,百事可乐为旗下大热的纯果乐橙汁推出了一款新的盒形设计,作为促进大品牌营销的策略之一。但就在这款新包装亮相六周之后,百事公司又将其重新设计,回归经典款外形,因为消费者抱怨新包装过于普通,辨识度大幅下降,难以和其他橙汁品牌区别。这一改变使得这款橙汁的销售额下滑了20%,损失 3300万美元,纯果乐的失误就在于低估了消费者与品牌和品牌形象之间深层的情感联系。在已经建立一定品牌可信度与辨识度后换装,会让消费者感觉这不是自己心中经典的橙汁品牌了。

 

3.肉桂+可乐?蛋糕+可乐?脑洞大开的百事挑逗千禧一代的敏感味蕾


百事限量版肉桂风味可乐—Pepsi Fire

图片来源:delish.com


或许是从2009年的换装事件中吸取一定经验,再加之为迎合千禧一代消费群体勇于尝试新事物的生活态度,百事可乐于去年推出了一款名为“Pepsi Fire”的限量版肉桂风味可乐,赋予可乐出乎经典口味之外的辛辣感,分为20盎司瓶装和12盎司罐装两种规格,试图让其成为夏季最热门的饮料。

 

蛋糕风味的圣诞可乐

图片来源:highsnobiety

 

百事向来不会错过紧跟假日的热潮。在日本,人们通常用覆盖着奶油与草莓的蛋糕庆祝圣诞,百事可乐将其作为口味的灵感来源,每一口白色可乐中都散发着甜蜜的草莓香气。这款蛋糕风味的圣诞可乐只在一定时间内限量发售。


结论


对饮品口味与包装上做新的突破,对于普通消费群体来说似乎有点过头,但此举却可以帮助品牌脱颖而出。像其他零售产品一样,饮料的货架空间有限,无论是在网上商店还是线下销售,在消费者做出购买或拒绝的决定之前,都只有几秒钟时间能吸引他们的注意。大胆的色彩、有趣的风味和符合潮流的包装设计都是促进销售的关键因素。

 

千禧一代已逐渐成为食品乃至整个消费领域的主力群体,食品饮料企业要想在未来市场中占有一席之地,就必须把握千禧一代的喜好,抓住其鲜明个性、消费理念与价值取向,调整产品的外观与成分,追求颜值与营养的最优平衡是至关重要的。添加新口味和包装的重新设计,不仅能让饮料制造商从其他竞争对手中脱颖而出,并且能够更好地留住千禧一代的消费者。


来源:FBIF

作者:Sunny Sun

×
我要参观
申请展位

扫码关注
IPFM
了解展会动态
获取行业资讯

展位申请 我要参观
展位申请 我要参观
7.4.33Version344.94msRequest Duration16.07MBMemory UsageGET press/detail/{id}/{navi}RouteAuth status
    • Booting (138.14ms)
    • Application (202.89ms)
      4 templates were rendered
      • news_details (resources/views/zh-CN/default/news_details.blade.php)6blade
        Params
        0
        data
        1
        bread
        2
        prev
        3
        next
        4
        nav
        5
        back
      • public.base (resources/views/zh-CN/default/public/base.blade.php)14blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
      • public.nav (resources/views/zh-CN/default/public/nav.blade.php)15blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
        14
        navigation
      • public.footer (resources/views/zh-CN/default/public/footer.blade.php)15blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
        14
        navFooter
      uri
      GET press/detail/{id}/{navi}
      middleware
      web, csrf, languages:zh-CN, front, selectNav
      controller
      App\Http\Controllers\IndexController@detail
      namespace
      App\Http\Controllers
      prefix
      null
      where
      as
      press.detail
      file
      app/Http/Controllers/IndexController.php:290-338
      10 statements were executed, 2 of which were duplicated, 8 unique67.23ms
      • select * from `pages_global` where `pages_global`.`id` = '1' limit 120.65ms/app/Table/PagesGlobal.php:24ecpaklog_db
        Metadata
        Bindings
        • 0. 1
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 16. /app/Table/PagesGlobal.php:24
        • 17. middleware::front:62
        • 18. middleware::front:31
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 21. middleware::languages:23
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::OperationLog:77
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::bindings:41
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::csrf:67
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:102
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:647
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:622
        • 48. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:588
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:577
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`meta_title`, `nl`.`meta_keywords`, `nl`.`meta_desc` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` = '86' limit 16.41ms/app/Http/Controllers/IndexController.php:299ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 86
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:299
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • update `news` set `hits` = `hits` + 1, `updated_at` = '2025-07-23 04:24:58' where `id` = '86'3.77ms/app/Http/Controllers/IndexController.php:301ecpaklog_db
        Metadata
        Bindings
        • 0. 2025-07-23 04:24:58
        • 1. 86
        Backtrace
        • 12. /app/Http/Controllers/IndexController.php:301
        • 15. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 20. middleware::selectNav:33
        • 21. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 23. middleware::front:33
        • 24. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 25. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 26. middleware::languages:23
        • 27. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 29. middleware::OperationLog:77
        • 30. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 31. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 32. middleware::bindings:41
        • 33. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 34. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 35. middleware::csrf:67
        • 36. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 38. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 39. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 40. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 41. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 42. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 43. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 44. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 48. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
      • select * from `navigation` where `navigation`.`id` = '23' limit 13.81ms/app/Http/Controllers/IndexController.php:303ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 16. /app/Http/Controllers/IndexController.php:303
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 24. middleware::selectNav:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::front:33
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::languages:23
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::OperationLog:77
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::bindings:41
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. middleware::csrf:67
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.74ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:311
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 22. middleware::selectNav:33
        • 23. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 25. middleware::front:33
        • 26. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 27. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 28. middleware::languages:23
        • 29. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 30. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 31. middleware::OperationLog:77
        • 32. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 33. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 34. middleware::bindings:41
        • 35. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 37. middleware::csrf:67
        • 38. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 39. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 40. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 41. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 42. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 43. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 44. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 45. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 46. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 47. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 48. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 49. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
      • select * from `navigation` where `id` = '21' limit 13.78ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 21
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:347
        • 15. /app/Http/Controllers/IndexController.php:311
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 23. middleware::selectNav:33
        • 24. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 25. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 26. middleware::front:33
        • 27. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 29. middleware::languages:23
        • 30. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 31. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 32. middleware::OperationLog:77
        • 33. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 34. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 35. middleware::bindings:41
        • 36. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 38. middleware::csrf:67
        • 39. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 40. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 41. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 42. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 43. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 44. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 48. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` < '86' and `n`.`category_id` = '2' and `nl`.`title` is not null order by `id` desc limit 14.02ms/app/Http/Controllers/IndexController.php:322ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 86
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:322
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` > '86' and `n`.`category_id` = '2' and `nl`.`title` is not null limit 14ms/app/Http/Controllers/IndexController.php:331ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 86
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:331
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.78ms/app/Http/Controllers/IndexController.php:333ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:333
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `lang` = 'zh-CN' and `footer` = '1' order by `priority` desc13.27ms/app/Table/Navigation.php:53ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 1
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 12. /app/Table/Navigation.php:53
        • 13. /app/Http/ViewComposers/FooterComposer.php:18
        • 18. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:179
        • 19. /vendor/laravel/framework/src/Illuminate/View/View.php:118
        • 20. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 21. view::public.base:48
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 26. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 27. view::news_details:58
        • 29. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 30. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 31. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 32. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 33. /vendor/laravel/framework/src/Illuminate/Http/Response.php:39
        • 34. /vendor/symfony/http-foundation/Response.php:199
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:711
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:685
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 39. middleware::selectNav:33
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. middleware::front:33
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. middleware::languages:23
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. middleware::OperationLog:77
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        visit
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        expo
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        admin
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
          _token
          HrWKvaj9Ix5lmve2vpF3cRS6SqtZsRb7D66HzTje
          _previous
          array:1 [ "url" => "https://ipfmexpo.com/press/detail/86/23" ]
          PHPDEBUGBAR_STACK_DATA
          []
          format
          html
          content_type
          text/html; charset=UTF-8
          status_text
          OK
          status_code
          200
          request_query
          []
          request_request
          []
          request_headers
          array:17 [ "priority" => array:1 [ 0 => "u=0, i" ] "accept-encoding" => array:1 [ 0 =>...
          request_server
          array:42 [ "USER" => "www" "HOME" => "/home/www" "HTTP_PRIORITY" => "u=0, i" "HTTP_ACCEPT_EN...
          request_cookies
          []
          response_headers
          array:5 [ "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ ...
          path_info
          /press/detail/86/23
          session_attributes
          array:3 [ "_token" => "HrWKvaj9Ix5lmve2vpF3cRS6SqtZsRb7D66HzTje" "_previous" => array:1 [ "u...