据报道，Ralph Lauren将通过一个新的数字识别系统跟踪所有Polo产品（服装）的供应情况。随着时间的推移，该项目将扩展到Polo系列以外，最终覆盖数千万种产品。制造商将在传统品牌标签旁边缝上二维码标签，从那时起，服装将被数字化地附在采购订单上，并通过供应链进行跟踪。
| 更容易管理库存和改善配送
消费者将能够扫描标签，以获得产品的真实性信息、生产点和样式提示。Ralph Lauren的一位发言人告诉supply chain Dive，随着库存可追溯性的提高，Ralph Lauren的供应链经理将能够更好地管理库存和改善配送。
该技术与物联网平台EVRYTHNG和技术合作伙伴Avery Dennison合作，为包括Ralph Lauren客户在内的多个供应链利益相关者带来了好处。
| 更高的供应链可视性
假冒商品对于零售商、品牌商和消费者来说都是一个问题。根据波士顿咨询集团（BCG）的说法，波士顿咨询集团5月份的一份报告称:“虽然没有万无一失的解决方案，但智能标签可以捕捉产品的整个谱系，而且很难复制。”
如果扫描成功，Ralph Lauren的二维码将成为一种真实性的标志。
除了仿冒品，对服装订单的数字跟踪还将使Ralph Lauren的供应链拥有更高的可视性，从而获得更高的效率，更细致地观察供应商层面的运作。
该计划将提供“...该公司对工厂/供应商绩效的实时可见性，使其能够根据需要进行调整，以支持按时交货，”世界经济论坛关于该方案的先进制造技术白皮书总结道。
| 写在后面
Ralph Lauren是第一个大规模应用这种技术的全球零售品牌。虽然在食品和高级珠宝领域也有类似的努力，但时尚行业还没有接受这种计件可追溯性。
您对未来智能标签在时尚业的普及有何预见性？
评论区为您开放，欢迎与我们互动
本文参考 / Retail Dive
翻译 / Chloe
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