2025.10.30-11.1  中国 · 佛山潭洲国际会展中心
联系我们 Language:

电子商务包装的3大挑战 (来自业内人士)

2019-07-12 11:26:30


大小合适并且有内部文字图形的包装帮助Dollar Shave Club(在线男性护理用品平台)向客户展示了它对客户和环境的关注程度。

 

Dollar Shave Club的包装设计工程师Emmy Corman表示,电子商务渠道是推动循环经济的首要因素。 而且她对如何实现这一点有了一些想法。 但可持续性只是她看到品牌推出电子商务包装游戏的几个挑战之一。


Corman表示,在电子商务包装方面,品牌面临至少三个挑战:


•使用更少的材料或可重复使用的包装,减少浪费。
•提供具有更好图形或品牌的新型“货架展示”; 或者提升拆箱体验。
•通过小包裹运输环境优化退货,这是实体零售商不会面临的问题。


Corman将于2月6日星期三下午1:00-1:55参加“电子商务最艰难挑战的包装”小组讨论,地点是2019年Westpack的中央舞台(100号展台)。所有参加者均可免费观看中央舞台演示。现在注册参加。您还可以查看完整的会议日程。

 

现在,Corman解释了Dollar Shave Club如何设计其包装以应对电子商务供应链挑战。


 电子商务包装如何支持循环经济?


Corman:取件和处理模式对消费者的吸引力越来越小。 在某种程度上,可回收包装已经是循环包装供应流的一部分 --- 只要它们被连续回收。 在直接面向消费者的市场中,也许在未来,这种类型的系统可以扩展,因此消费者可以将其用过的容器返回到带有产品的完整容器中。


Dollar Shave Club的包装设计师如何正确调整包装尺寸?为什么这一点如此重要? 你能给我们一个最近的例子吗? 瓦楞纸板的强度如何衡量,特别是作为一个潜在的节约成本的因素?


Corman:确保您的产品包装尺寸适合产品非常重要。 这不仅可以防止产品在运输过程中移动产生不必要的空隙,还可以提供整洁的拆箱体验。 在我们的直接面向消费者的业务中,我们始终牢记我们的包装。 如果产品与包装尺寸不合适,就像创建的产品不适合商店货架一样。


在我们设计图纸的时候,我们确保我们的15毫升的套装,其中一些是成套出售的,能够有效地适合我们的包装。这意味着要平衡包装尺寸的限制和必要的缓冲,以保持我们的古龙水完好。


不过,并非我们所有的产品都像玻璃古龙香水瓶那样易碎。我们的管子包装非常坚固,部分原因是管子相当耐冲击,我们没有很高的磨损问题,因为我们所有的管子都有感应密封。这意味着我们可以通过使用E-Flute板而不是B-Flute来节省一些整体运输重量。尽管E-Flute不能提供与B-Flute相同的缓冲,但我们通过测试确定这不会妨碍我们产品在运输途中的性能。

“拆箱是新一种货架展示。当消费者打开盒子时,产品展示是必不可少的- 它需要看起来整洁,并传递它已经小心打包的信息”

--Emmy Corman, Dollar Shave Club包装设计工程师


对于电子商务,拆箱行为优先于主要包裹的货架状态。 包装设计师应如何使用它来提升客户对产品和品牌的体验?


Corman:我坚信拆箱是新一种货架展示。当消费者打开盒子时,产品展示是必不可少的- 它需要看起来整洁,并传递它已经小心打包的信息。 有几种方法可以达到这个目的,例如用纸或塑料托盘,产品插入物,用薄纸包装产品,将产品放在袋子里或使用单元纸箱帮助以优质方式展示产品。


拆箱经验也是一个很好的机会,可以结合一些品牌的价值,例如包括消费后回收的内容,确保纸张经过FSC(森林管理委员会)认证,并保持对必要的包装数量的关注。


提升品牌和增强拆箱体验的一种方法是在瓦楞包装上添加颜色,无论是印在包装盒的内部还是外部。 其他方法包括在您的包装盒中添加公司品牌胶带,明信片或其他营销材料。

 

印刷的包装对在线消费者提升品牌的价值。


在牛皮纸盒上的传统印刷并不是真正令人惊叹的事。 什么是Dollar Shave Club正在进行或调查以改善包装的流行图案? 或者是否可以/应该将这些钱投入到其他包装功能中,比如容易打开?


Corman:美学与功能之间取得平衡,取决于每个品牌的价值观。 在Dollar Shave Club,我们优先考虑产品和包装功能,然后是美学。

 

最近,我们重新设计了包装盒,以便在包装上为我们的会员增加更多的沟通。 在最初的设计中,有人担心看到印刷误差。 通过与我们的打印机的调试,我们能够调整设计,以最大限度地减少我们的打印误差,并保持我们的沟通目标。 我们能够通过创建没有硬启动/停止点的流动图形来实现这一点。 这创造了一种更强大的设计,可以在所有生产点提供一致的外观。 降低可见印刷误差有助于我们改进包装,以确保所有关注点都集中在我们的沟通上。

 


 
各品牌如何最大限度地减少电子商务客户的产品退货数量?


Corman:直接命名,详细描述和诚实的产品评论可以帮助消费者确定哪些产品适合他们。 在Dollar Shave Club,我们拥有一支屡获殊荣的客户支持团队,他们对我们所有的产品都非常了解,并乐意帮助消费者。


 
电子商务渠道如何最好地实施可重复使用的包装?为什么要这样做?


Corman:另一种考虑可重复使用包装的方法是将其视为可重复填充。 如果你向消费者出售一瓶洗发水,你不一定要再给它们装一瓶洗发水。 在可再填充的小袋中运送浓缩物或洗发水可能更有效。 这将通过减轻重量和整体包装的规模来降低运输成本。 我估计最大挑战是获得消费者的信心和支持,即他们和环境的好处抵消了以不同格式接收产品的任何不便。

 

在大约三年前加入Dollar Shave Club之前,你在亚马逊实习了三个月。 您在亚马逊主要收获是什么?


Corman:我有幸在亚马逊实习,当我在那里时,我了解到仓库团队的重要性。 我相信它们是整个产品体验的基础。 如果他们没有正确存储产品或者他们没有正确包装产品,那么工程师就没什么可做的了。总是可以选择增加更多的空隙填充,更多的缓冲和更多的支持。然而,这可能导致过度包装。过度包装是浪费成本。让仓库团队认识到,他们如何包装产品是安全到达的产品与损坏的、昂贵的退货之间的区别,这一点至关重要。


我经常通过与仓库团队交谈来了解包装的弱点。 地面工作人员对损坏敏锐,我从运输测试中学到了很多东西。


 
有趣。 你能举个例子吗?


Corman:当我在亚马逊时,我的仓库团队向我展示了胶带和胶带款式的重要性。 他们解释了一些库存单位(SKU)如何在仓库中停留数月,而胶带粘合剂可能会在炎热的夏天之后失去强度。


他们还向我展示了一些胶带款式是如何被用作操纵包装的手柄。所有这些信息都有助于我作为一个包装工程师创建一个足够强大的包装,使其能够在运输系统中完好无损,在仓库中保持足够强大的力量,并且设计成易于在仓库内移动的方式。

×
我要参观
申请展位

扫码关注
IPFM
了解展会动态
获取行业资讯

展位申请 我要参观
展位申请 我要参观
7.4.33Version348.69msRequest Duration15.99MBMemory UsageGET press/detail/{id}/{navi}RouteAuth status
    • Booting (135.01ms)
    • Application (208.2ms)
      4 templates were rendered
      • news_details (resources/views/zh-CN/default/news_details.blade.php)6blade
        Params
        0
        data
        1
        bread
        2
        prev
        3
        next
        4
        nav
        5
        back
      • public.base (resources/views/zh-CN/default/public/base.blade.php)14blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
      • public.nav (resources/views/zh-CN/default/public/nav.blade.php)15blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
        14
        navigation
      • public.footer (resources/views/zh-CN/default/public/footer.blade.php)15blade
        Params
        0
        obLevel
        1
        __env
        2
        app
        3
        errors
        4
        pageGlobal
        5
        data
        6
        bread
        7
        prev
        8
        next
        9
        nav
        10
        back
        11
        __currentLoopData
        12
        br
        13
        loop
        14
        navFooter
      uri
      GET press/detail/{id}/{navi}
      middleware
      web, csrf, languages:zh-CN, front, selectNav
      controller
      App\Http\Controllers\IndexController@detail
      namespace
      App\Http\Controllers
      prefix
      null
      where
      as
      press.detail
      file
      app/Http/Controllers/IndexController.php:290-338
      10 statements were executed, 2 of which were duplicated, 8 unique58.62ms
      • select * from `pages_global` where `pages_global`.`id` = '1' limit 118.78ms/app/Table/PagesGlobal.php:24ecpaklog_db
        Metadata
        Bindings
        • 0. 1
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 16. /app/Table/PagesGlobal.php:24
        • 17. middleware::front:62
        • 18. middleware::front:31
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 21. middleware::languages:23
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::OperationLog:77
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::bindings:41
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::csrf:67
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:102
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:647
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:622
        • 48. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:588
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:577
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`meta_title`, `nl`.`meta_keywords`, `nl`.`meta_desc` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` = '772' limit 13.58ms/app/Http/Controllers/IndexController.php:299ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 772
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:299
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • update `news` set `hits` = `hits` + 1, `updated_at` = '2025-07-20 08:23:42' where `id` = '772'3.35ms/app/Http/Controllers/IndexController.php:301ecpaklog_db
        Metadata
        Bindings
        • 0. 2025-07-20 08:23:42
        • 1. 772
        Backtrace
        • 12. /app/Http/Controllers/IndexController.php:301
        • 15. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 20. middleware::selectNav:33
        • 21. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 23. middleware::front:33
        • 24. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 25. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 26. middleware::languages:23
        • 27. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 29. middleware::OperationLog:77
        • 30. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 31. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 32. middleware::bindings:41
        • 33. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 34. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 35. middleware::csrf:67
        • 36. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 38. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 39. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 40. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 41. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 42. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 43. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 44. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 48. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
      • select * from `navigation` where `navigation`.`id` = '23' limit 13.5ms/app/Http/Controllers/IndexController.php:303ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 16. /app/Http/Controllers/IndexController.php:303
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 24. middleware::selectNav:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::front:33
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::languages:23
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::OperationLog:77
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::bindings:41
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. middleware::csrf:67
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.37ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:311
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 22. middleware::selectNav:33
        • 23. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 25. middleware::front:33
        • 26. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 27. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 28. middleware::languages:23
        • 29. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 30. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 31. middleware::OperationLog:77
        • 32. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 33. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 34. middleware::bindings:41
        • 35. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 37. middleware::csrf:67
        • 38. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 39. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 40. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 41. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 42. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 43. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 44. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 45. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 46. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 47. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 48. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 49. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
      • select * from `navigation` where `id` = '21' limit 13.38ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 21
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:347
        • 15. /app/Http/Controllers/IndexController.php:311
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 23. middleware::selectNav:33
        • 24. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 25. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 26. middleware::front:33
        • 27. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 29. middleware::languages:23
        • 30. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 31. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 32. middleware::OperationLog:77
        • 33. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 34. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 35. middleware::bindings:41
        • 36. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 38. middleware::csrf:67
        • 39. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 40. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 41. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 42. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 43. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 44. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 48. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` < '772' and `n`.`category_id` = '2' and `nl`.`title` is not null order by `id` desc limit 13.63ms/app/Http/Controllers/IndexController.php:322ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 772
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:322
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` > '772' and `n`.`category_id` = '2' and `nl`.`title` is not null limit 13.54ms/app/Http/Controllers/IndexController.php:331ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 772
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:331
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.38ms/app/Http/Controllers/IndexController.php:333ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:333
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `lang` = 'zh-CN' and `footer` = '1' order by `priority` desc12.11ms/app/Table/Navigation.php:53ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 1
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 12. /app/Table/Navigation.php:53
        • 13. /app/Http/ViewComposers/FooterComposer.php:18
        • 18. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:179
        • 19. /vendor/laravel/framework/src/Illuminate/View/View.php:118
        • 20. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 21. view::public.base:48
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 26. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 27. view::news_details:58
        • 29. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 30. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 31. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 32. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 33. /vendor/laravel/framework/src/Illuminate/Http/Response.php:39
        • 34. /vendor/symfony/http-foundation/Response.php:199
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:711
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:685
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 39. middleware::selectNav:33
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. middleware::front:33
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. middleware::languages:23
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. middleware::OperationLog:77
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        visit
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        expo
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        admin
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
          _token
          WR9WKmFtgZTc7PxUfFRcgOoD51kcxuAa3tIBfnfK
          _previous
          array:1 [ "url" => "https://ipfmexpo.com/press/detail/772/23" ]
          PHPDEBUGBAR_STACK_DATA
          []
          format
          html
          content_type
          text/html; charset=UTF-8
          status_text
          OK
          status_code
          200
          request_query
          []
          request_request
          []
          request_headers
          array:17 [ "priority" => array:1 [ 0 => "u=0, i" ] "accept-encoding" => array:1 [ 0 =>...
          request_server
          array:42 [ "USER" => "www" "HOME" => "/home/www" "HTTP_PRIORITY" => "u=0, i" "HTTP_ACCEPT_EN...
          request_cookies
          []
          response_headers
          array:5 [ "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ ...
          path_info
          /press/detail/772/23
          session_attributes
          array:3 [ "_token" => "WR9WKmFtgZTc7PxUfFRcgOoD51kcxuAa3tIBfnfK" "_previous" => array:1 [ "u...