被描述为“既不是折叠纸盒也不是棺材”，香奈儿的限量版纸浆模塑泡罩包装是为品牌 N°5 香水 100 周年而设计的，今年夏天早些时候上市。Knoll Packaging 的 Florence Dancoisne 和 Benjamin Cohen 与 Luxe Packaging Insight 讨论了单一材料包装的技术方面。
What led to your collaboration with Chanel on the project?
BC: The pack was in development for 18 months; we began working on it at the end of 2019, just before Covid-19. Chanel had already discovered our Ecoform pulp material at the Edition Spéciale by LUXE PACK show in Paris earlier that year. At the time they were already working on the limited-edition collection of 17 products for the 100th anniversary of Chanel N°5, which rolled out in June of this year.
是什么促使您与香奈儿在该项目上进行合作？
BC：这个包已经开发了 18 个月；我们在 2019 年底开始研究它，就在 Covid-19 之前。当年早些时候，香奈儿已经在巴黎 LUXE PACK 的 Edition Spéciale 展会上发现了我们的 Ecoform 纸浆材料。当时，他们已经在为香奈儿 N°5 诞辰 100 周年制作 17 款限量版产品，该系列于今年 6 月推出。
FD: The brand wanted to develop a modern, simple blister shape, a sort of shell, that would house a 100ml format of the Chanel N°5 bottle. The initial brief didn’t necessarily call for pulp, but we quickly identified it as an ideal solution from a technical and sustainable standpoint, so we didn’t explore other options. So based on their brief and their initial concept, we proposed Knoll Ecoform, our pulp innovation made of a combination of 60% FSC bamboo and 40% bagasse fibers. The material was a perfect fit as it’s smooth and flexible, so easy to form and weighs in at just less than 30 grams. The shade of white and the smoothness of the surface can both also be adjusted to suit aesthetic and tactile specifications.
香奈儿最初的主要诉求是什么？
FD：该品牌想要开发一种现代、简单的泡罩形状，一种外壳，可以容纳 100 毫升的香奈儿 N°5 瓶子。最初的简报并不一定需要纸浆，但我们很快就从技术和可持续的角度将其确定为理想的解决方案，因此我们没有探索其他选择。因此，基于他们的简介和最初的概念，我们提出了 Knoll Ecoform，这是我们的纸浆创新产品，由 60% FSC 竹子和 40% 甘蔗渣纤维组合而成。这种材料非常适合，因为它光滑柔韧，易于成型，重量不到 30 克。白色的阴影和表面的光滑度也可以调整，以适应审美和触觉规格。
FD: The idea was to develop a shape that could hold the bottle safely, respect (and mold to) its shape. The pulp material, and in particular the bamboo content, with its rather elastic properties, allowed us to closely mimic the shape of the bottle’s base, the neck, and also the cap, whose form is quite complex. Suspending the blister pack on a rack in-store was also a requirement, so we came up with a single snap closure system.
项目期间遇到了哪些挑战？
FD：我们的想法是开发一种可以安全地固定瓶子的形状，尊重（并塑造）它的形状。纸浆材料，特别是竹子成分，具有相当的弹性，使我们能够密切模仿瓶子底部、颈部和瓶盖的形状，它们的形式非常复杂。将泡罩包装悬挂在店内的货架上也是一项要求，因此我们想出了一个单一的按扣闭合系统。
The functionality of the hinge was challenging as it had to be very resistant, so the choice of material was paramount. Some pulp materials can be quite fragile, but Knoll Ecoform is not. Here, we used a double layer of pulp to create the two creases on the hinge (via a V groove cutter) that allow for a seamless opening and closing experience.
Obtaining a very smooth surface on both the inside and outside of the case was also key. The original pulp has a mesh texture on the inside, so we laminated two smooth sides together with a very thin layer of glue.
铰链的功能具有挑战性，因为它必须非常耐用，因此材料的选择至关重要。一些纸浆材料可能非常脆弱，但 Knoll Ecoform 则不然。在这里，我们使用双层纸浆在铰链上创建了两个折痕（通过 V 形槽切割器），从而实现无缝的打开和关闭体验。
在表壳的内部和外部获得非常光滑的表面也是关键。原浆内部有网状纹理，所以我们用一层很薄的胶水将两个光滑的面粘在一起。
FD: Indeed, the case, decorated before the piece is die-cut, features three techniques: the Chanel logo on the front is hot-stamped and set within a debossed panel, and at the back the legal copy is digitally printed, while a silkscreen was used for the UPC code.
你使用了几种装饰技巧？
FD：事实上，在模切之前装饰的表壳具有三种技术：正面的香奈儿标志是热压印的并设置在一个凹陷的面板上，背面的法律副本是数字印刷的，而一个丝网印刷用于 UPC 代码。
BC: We’ve seen a huge acceleration when it comes to implementing more sustainable materials, including complete packaging redesigns over the last year. For Knoll, this includes our Knoll Ecoform solution and Knoll Luxe premium board platform. Last year we only produced one vac form part and we are now 99% plastic free in our production. Retailers also are showing a tremendous momentum in this area by choosing not to sell items whose packaging includes a certain amount of plastic, and in some case any plastic at all. Even lamination can be a problem for certain retailers.
您如何看待可持续包装市场在这些危机时期的发展？
BC：在实施更可持续的材料方面，我们看到了巨大的加速，包括去年的完整包装重新设计。对于 Knoll，这包括我们的 Knoll Ecoform 解决方案和 Knoll Luxe 高级板平台。去年我们只生产了一个真空成型部件，现在我们的生产中 99% 都不含塑料。零售商也通过选择不销售包装含有一定量塑料，甚至在某些情况下根本不含有塑料的物品，在这一领域表现出巨大的势头。对于某些零售商来说，甚至层压也可能是一个问题。
BC: There are several fragrance packs that will launch in the coming months, but it’s still too early to get into any details and we’re also working on projects for make-up, wine and spirits. We’ll keep you posted!
您是否还有其他单一材料 Ecoform 项目正在筹备中？
BC：有几个香水包将在未来几个月推出，但现在谈任何细节还为时过早，我们也在致力于化妆品、葡萄酒和烈酒的项目。我们会及时通知您！
再放几张这个包装的实拍原图给朋友们参考。
本文来源：包装部落2018
2021.12.22-24
上海新国际博览中心
包装部落+美狮传媒集团强强联手，倾力为行业发声，开拓无限应用商机，联合创办2021上海国际植物纤维模塑产业展，致力于成为赋能植物纤维模塑全产业链的国际专业展会。在全球禁塑的大背景下，为植物纤维模塑行业构建平台，展示禁塑替代革新方案，彰显无穷环保潜力。与此同时，IPFM Shanghai 2021为植物纤维模塑行业打造各行业应用场景，开拓全域买家商机，涉及餐饮外卖、电子家电、日化美妆、奢侈品、生鲜果蔬、农产品、工业品、医疗卫生、电商快递物流、建材家居、园艺宠物、文创玩具等。
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