Labels as prestigious as Ruinart will know that pretty packaging is half the fanfare and allure of the champagne experience.
像 Ruinart 一样享有盛誉的品牌非常了解，漂亮的包装是香槟体验的传播和魅力的一半。
In taking a major step towards responsible luxury, however, the champagne house wants to change this perception with its brand new packaging, and it just might set a new precedent for other labels. After all, climate change is a very real issue for champagne makers, especially since it greatly affects the grapes used for making your flute of bubbly.
然而，在向负责任的奢侈品迈出重要一步的过程中，香槟酒庄希望通过其全新的包装改变这种看法，它可能会为其他品牌树立一个新的榜样。毕竟，气候变化对于香槟制造商来说是一个非常现实的问题，尤其是因为它极大地影响了用于制作香槟酒的葡萄。
Don’t expect dreary, lacklustre packaging like a flimsy recycled cardboard boxes though. Aptly titled ‘Second Skin’, the new Ruinart packaging was two years worth of R&D in the making, and required the expertise of English paper manufacturer James Cropper and Italian packaging specialists Pursterla 1880.
不过，沉闷、乏味的包装，例如一个脆弱的回收纸板箱不是真正的解决方案。新的 Ruinart 包装被恰当地命名为“Second Skin”，在制作过程中花费了两年的研发时间，集合英国纸张制造商 James Cropper 和1880年就开始做包装的意大利包装专家 Pursterla 的专业知识。
The result is an elegant interpretation of what a champagne bottle can and should look like in 2021 — one that’s without unnecessary frills like large boxes and plastic packaging.
成果是：香槟酒瓶在 2021 年可以和应该是什么样子的优雅诠释——没有大盒子和塑料包装等不必要的装饰。
For this, Colourform — made from natural cellulose fibres (aka the main ingredient of paper) was used as the basis here. Initially launched in 2017 by Cropper as an alternative to plastic packaging, Colourform has since been adopted by beauty brands looking for more sustainable alternatives to house their products.
为此，这里使用了由天然植物纤维（纸张的主要成分）制成的 Colourform 作为基础。最初由 Cropper 于 2017 年推出，作为塑料包装的替代品，此后已被美容品牌采用，寻找更可持续的替代品来容纳其产品。
The road to finding an eco-friendly solution for a very luxurious bottle of champagne, however wasn’t one without its challenges. Here’s everything you need to know about his industry game-changer, and how your next bottle of champagne might just be inspired by this ingenious, earth-friendly solution.
然而，为一瓶非常豪华的香槟寻找环保解决方案的道路并非没有挑战。这是您需要了解的关于他的行业游戏规则改变者的一切，以及您的下一瓶香槟可能会如何受到这种巧妙、环保的解决方案的启发。
Seriously sustainable
完全的可持续
To ensure that the production process is environmentally-friendly from start to finish, Second Skin is only made from cellulose fibres that are sourced from FSC- or PEFC-certified forests. 91 percent of the water used during manufacturing is drawn from the River Kent — just next to Cropper’s factory — and are treated to be clean enough to be released back into the river after use.
为确保生产过程自始至终都是环保的，Second Skin 仅由来自 FSC 或 PEFC 认证森林的纤维素纤维制成。制造过程中使用的 91% 的水来自肯特河 - 就在克罗珀的工厂旁边 - 并经过处理以达到足够清洁，以便在使用后释放回河流。
Because the gift boxes have been done away with, carbon footprint has been cut by as much as 60 percent, not to mention the fact that the bottles are now nine times lighter, which equates to even more carbon savings during transportation. Once you’re done with your bottle, the stylish wrap can be easily recycled or composted.
由于取消了礼品盒，碳足迹减少了多达 60%，更不用说现在瓶子包装的重量减轻了 9 倍，这相当于在运输过程中节省了更多的碳。用完瓶子后，时尚的包装可以轻松回收或堆肥。
Special paper had to be used
不得不使用特种纸
The first challenge Ruinart faced is that paper — especially white ones — tend to be permeable to light. Those who know their bubbly would know that light and champagne aren’t the best of friends, and over time can taint the flavour of your precious bottle. To counter that, the material used for Second Skin had to be made opaque with the use of a brand new technique that incorporated a natural metallic oxide.
Ruinart 面临的第一个挑战是纸张——尤其是白色的——往往是透光的。那些了解他们的气泡酒的人会知道，香槟不能接受透光的包装，随着时间的推移，会改变珍贵香槟的味道。为了解决这个问题，必须使用包含天然金属氧化物的全新技术使用于second skin的材料变得不透明。
Water-resistant
防水
The second obstacle Ruinart had to overcome was an even more practical one — its water resistance. Second Skin had to withstand every stage of the logistics process without disintegrating, from packaging and refrigeration to the inevitable condensation along the way. Seven prototypes were created before a formula and design were reached that would allow it to maintain its integrity for hours even when kept chilled in a bucket of ice.
Ruinart 必须克服的第二个障碍是更实际的障碍——防水。从包装和冷藏到沿途不可避免的冷凝，Second Skin 必须经受住物流过程的每个阶段而不会分解。在达成公式和设计之前创建了七个原型，即使在冰桶中冷藏也能保持其完整性数小时。
Keeps Ruinart’s famous curves
保留 Ruinart 著名的流线
Ruinart’s bottles are recognisable from a mile away, which is why Second Skin retained it as much of its curves as possible. Even the way it delicately wraps around the neck of the bottle recalls the fine-dining tradition where maîtres d’hôtels would wrap a white napkin around the bottle. The textured surface not only feels luxurious and pleasing to the touch, but also reflects the texture of the Crayères — medieval chalk quarries in Reims that Ruinart has aged its vintages in since the late 18th century.
Ruinart 的瓶子在一英里外都能辨认出来，这就是为什么second skin尽可能地保留了它的曲线。甚至它精致地缠绕在瓶颈上的方式也让人想起高级餐厅的传统，在这种传统中，酒店管家会用白色餐巾纸围绕着瓶子。带纹理的表面不仅触感奢华且令人愉悦，而且还反映了 Crayères 的质地——兰斯的中世纪白垩采石场，Ruinart 自 18 世纪后期以来一直在那里陈酿。
Patent-free
可以共享
In a most gracious of moves, Ruinart has not sought to patent their design because it believes that something this beneficial should be shared as widely as possible for the sake of the earth. And they’re right — the more the drinks industry adopts this practice, the less waste and carbon footprint they’ll create, which will hopefully make a difference to the environment and preserve the integrity of the grape harvest over time.
出于最亲切的举动，Ruinart 并未寻求为他们的设计申请专利，因为它认为为了地球，应该尽可能广泛地分享这种有益的东西。他们是对的——饮料行业采用这种做法的次数越多，它们产生的浪费和碳足迹就越少，这有望改变环境并随着时间的推移保持葡萄收获的完整性。
本文来源：包装部落2018
2021.12.22-24
上海新国际博览中心
包装部落+美狮传媒集团强强联手，倾力为行业发声，开拓无限应用商机，联合创办2021上海国际植物纤维模塑产业展，致力于成为赋能植物纤维模塑全产业链的国际专业展会。在全球禁塑的大背景下，为植物纤维模塑行业构建平台，展示禁塑替代革新方案，彰显无穷环保潜力。与此同时，IPFM Shanghai 2021为植物纤维模塑行业打造各行业应用场景，开拓全域买家商机，涉及餐饮外卖、电子家电、日化美妆、奢侈品、生鲜果蔬、农产品、工业品、医疗卫生、电商快递物流、建材家居、园艺宠物、文创玩具等。
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