On September 1, 2025, Article 32 and related implementation rules of the Shanghai Environmental Protection Regulations officially came into effect. This new regulation, known as the "strictest plastic restriction order in history", prohibits and restricts the use of disposable plastic products in accordance with the law, and promotes the application of recyclable, easy to recycle, and biodegradable substitute products
The implementation of the new policy also means that disposable plastic tableware such as coffee cups, beverage cups, and meal boxes (whose inner plastic film is mostly difficult to recycle PE coating or PLA coating) will be completely removed from the Shanghai market.
This has opened up a huge market space for pulp molding products that meet standards (such as using annual herbaceous plants such as sugarcane bagasse and bamboo pulp as raw materials), providing clear alternative opportunities.
Faced with this sudden policy change, King's Tianmei Ecological Technology Company seems to have anticipated it earlier.
The predecessor of Tianmei Ecological Technology Company was Shanghai Tianmei Paper Products Company, a factory that produces carbonless copy paper products. However, just five years ago, the CEO of King Group, Mr. Chen, decided to change the name of Tianmei Company and began to transform into the pulp molding industry.
Although the wet pressing process was already mature at that time, the senior management of Tianmei was not satisfied with it and believed that if they wanted to establish a foothold in a new industry, they needed to have innovative methods.
They came up with a new process for this;
Hot dry pressing.
The new hot dry pressing process reduces the traditional wet pressing process from 7 steps to 3 steps, reducing costs by over 60%.
The research and development innovation in the past five years has been a huge challenge for our company. We have gone from scratch and taken many detours during this period. Fortunately, Huang Tian has lived up to his expectations. Our new technology has finally succeeded in our repeated attempts, "said Vice General Manager Wei Sanqing." Currently, our three production lines are operating at full capacity, and orders have been scheduled until the end of November. The demand overseas is very large now. If the plastic ban policy is smoothly implemented in Shanghai, other regions in China will also follow suit. At that time, the demand for products like ours in China will become huge
The new sanctions policy against China issued by the newly elected US President Trump after taking office this year has had a huge impact on companies exporting to the United States, and King Group is no exception. Previously, 70% of their old products were exported to North America.
Although the company timely opened up a second battlefield in Europe, its output value still declined in the first half of this year.
Even in unfavorable circumstances, King Group has not slackened in its research and development of pulp molding technology, and successfully completed mass production of the product in August this year.
Our product is a paper tray made from sugarcane bagasse, which is pure natural and environmentally friendly. While the cost is lower than that of our peers, the quality is not inferior. On the contrary, our product is ahead of its peers in terms of practicality. "The R&D director, Army, commented on this:" Our product is fluorine free, which means it can be heated in a microwave oven without producing harmful substances. Many biodegradable plates on the market contain fluorine, which is also limited by waterproof and oil resistant additives.
At this point, our Tianmei plates can still withstand high temperature oil and water for several hours even without fluorine. Our waterproof and oil resistant agent is independently developed and has passed various testing indicators, truly achieving the core points of low cost, good quality, and high output.
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According to Article 32 of the Shanghai Environmental Protection Regulations and Article 106 of the National Solid Waste Pollution Prevention and Control Law, if restaurants, supermarkets, etc. continue to use non compliant disposable plastic tableware, packaging products, etc., it will no longer be a moral issue of "non environmental protection", but will be suspected of clear illegal behavior.
Violators may face fines of up to 100000 yuan, or even severe penalties such as being ordered to suspend operations.
The implementation of the Shanghai plastic ban provides a rare development opportunity for paper based eco-friendly tableware enterprises such as Tianmei
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