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40% of Estonians order at local shops

2020-03-06 20:35:00

Major international platforms like AliExpress and Amazon are the most popular online shopping channels among residents of Estonia. But still, slightly more than 40 percent of consumers in Estonia shop online at local ecommerce websites.

 

Ecommerce in Estonia keeps on growing. The volume of online purchases that were done with bank cards has increased by over 50 percent, compared to the situation in 207, Estonian bank SEB announced. “Part of this growth has reached Estonian online sellers, whose market share of online shopping has increased to from 6 percent in 2017 to 11 percent by the end of 2019.”

 

Average online transaction amount: 33 euros

 

In two years’ time, the average online transaction amount has decreased. From close to 40 euros in 2017, to 33 euros last year. “People are buying more online, which means that ecommerce has become more of a part of our daily lives, with, on average, purchases being made in smaller amounts”, Ainar Leppänen, Member of the Management Board of SEB, says.

 

Leppänen says to be particularly pleased about local merchants, whose market share of online shopping increased significantly. “This has undoubtedly been supported by the recent launch of new convenience services that are usually paid for exclusively via online purchases. The fastest growth has taken place in ridesharing and food courier services, and we are also seeing a clear increase in the numbers of online purchases provided by shopping centers that offer home delivery”, he added.

 

Source: E-Commerce News (Europe)

 

 

About ECPAKLOG 2020

ECPAKLOG ( E-Commerce Packaging & Supply Chain Expo) is the first and only professional trade exhibition of the global packaging industry which completely focuses on and solve the e-commerce and its logistics distribution and packaging needs of the associated industry. It was debuted in 2017 in Shanghai, which organized by ChinaPak Exhibition Services Co., Ltd.(affiliated to the M. Success Media Group). With leading the innovative application of packaging in the field of e-commerce and the annual growth of 100% in the past three years , ECPAKLOG has become a new benchmark of trade fair for the packaging and e-commerce industry.

 

On the basis of three years' development, starting from 2020, All in E-Commerce - Asia E-Commerce Supply Chain Expo with the core value of building the whole industry chain ecosphere for e-commerce quality development will be cultivated. It integrates the products, technologies and services required by the operation of each end of the e-commerce industry chain, as well as the discussion of future trends, such as the IoT & big data technology, marketing & brand e-commerce services, C2B on-demand manufacturing, picking and e-commerce & logistics automatic packaging, takeaway & fresh food packaging,etc.

 

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