2025.10.30-11.1  中国 · 佛山潭洲国际会展中心
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盘点:2018电商包装发展的五大趋势

2018-02-24 07:11:24

  据电商包装展了解,电商在零售市场上的占有率成逐年递增的态势发展。如果一家企业想在电商领域得到蓬勃发展的话,那包装会起到至关重要的作用。

  2018电子商务包装&供应链展览会恰逢新零售时代、电商时代发展高峰期,专注推动相关行业的包装革新,遴选最优质的包装技术展品、包装材料展品、运输包装展品,力求为采购商与观众带来一场包装展盛宴。

盘点:2018电商包装发展的五大趋势

  在一项消费者网购的调查中显示,58%的人表示,如果他们从线上商店收到受损或破碎的产品时,将会考虑从其他线上商店购买,或未来干脆拒绝再来这家商店购买。因此,随着消费者对网上购物的需求增加,对优秀的包装需求也随之增加。

  2017即将过去,那么2018电商包装的发展趋势又是如何呢?五大方向告诉你答案,看你有没有了解到。

  消费者体验

  包装必须能够履行其基本功能,并且应该进行优化以便合理的放置产品。亚马逊做为电商巨头之一,其内部的包装协议对包装体验性提出了一些意见。

  亚马逊全球包装高级经理Brent Nelson表示,亚马逊的认证准则规定,卖家需要优化其包装以适应电子商务。实体零售设计的包装在许多情况下不适用于线上。为了在零售货架上脱颖而出,包装往往过大,其防盗功能,并不能保护产品。

  好的包装体验,不仅能带动产品销量,而且也会是产品宣传的好帮手。

  独特的设计

  独特的包装设计可提升消费者对品牌的认知。这些可以是功能性或纯粹的装饰性,其效果是让消费者在接收包裹时能带来兴奋感。

  例如,在包装中添加增强现实(AR)功能为客户创造了高度身临其境的用户体验(UX),从而使品牌更加令人难忘。对于寿命短的产品,AR包装能将品牌和客户更深层次地联系在一起。

  另外,Absolut Vodka与应用程序制作商Shazam合作,创造了大量创意内容,为智能手机客户提供独家饮料食谱和社交媒体内容。通过引入观众参与来增加品牌宣传。

  数据优化

  优化仓储管理,可以帮助大型仓库提高工作效率。例如,添加条形码或RFID标签有助于加快从货架上取货和包装的过程。从设计的角度来看,改变配色方案,通过“类型”来直观地对产品进行分类,或者在包装盒的多个侧面上进行内容描述,可以有助于快速识别存储产品。

  另外,可以通过分析包装数据,以提高包装开发的各个阶段(从设计到实施)的效率。

  个性化

  好的包装应能提高顾客满意度,增强购买体验,弥补线上购物与传统零售购物之间的差距。几十年来,奢侈品牌一直提供高级包装,但是由于过去几年个性化软件的开发,这种体验可以以经济实惠的方式整合到各种规模和类型的企业中。

  例如,包装单、发票和收据可以通过使用应用程序自动生成客户专属的包装,这样会让消费者和品牌之间关系更密切。同时,还可以考虑通过包装实用程序为消费者带来不错的拆箱体验。

  可重复使用的材料

  消费者对环保包装的需求将扩大到任何类型的电子商务产品。无论您是选择再生材料,还是重新设计包装,都要尽可能地符合产品。普利司通和凡士通在对4,000名客户就汽车护理进行调查的数据中,显示86%的人对可持续,超薄的包装感兴趣。

  多用途,节省空间和可重复使用的设计是电子商务品牌的另一个未来发展趋势。必胜客去年推出的DJ比萨盒,这是一款可作为便携式DJ平台的包装设计,它的特点是有一个交叉键、音量和提示按钮(配合蓝牙连接)。

  在考虑产品(有时候很短)的使用寿命时,提供可重复使用的包装,使得品牌有机会在产品本身消耗很长一段时间后,将其产品展示在用户家中。

  建立电商品牌的声誉有很多方面,包装在维持高标准客户服务方面发挥着重要作用。电商包装展所以我们可以期待看到很多网络零售商在未来几年开发出的许多智能、可持续,易于使用的包装。

  来源:中国电子商务研究中心


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