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尼尔森解码中国母婴新趋势!多维剖析,探秘新机

2019-12-16 13:10:00

 

2019年中国进入到“全面二孩”政策实施的第四年,一直备受行业关注的“母婴经济”仍面临激烈竞争。

 

然而零售冷风过境,母婴千亿级市场的体量仍然可以成为最有温度的行业——尽管受电商冲击增速放缓,但母婴渠道在线下仍处于增长最好的渠道之一,门店数量同比增长10%,连续3年保持双位数增幅;对于“母婴经济”而言,红利在于:家庭收入整体增加使每个家庭有更多支出投入到新生儿上。

 

尼尔森从渠道、产品、服务等多维度出发,解码母婴市场创新机遇,探秘新兴商业机会!

 

| 电商狂欢节线上份额领跑

母婴店守住食品及奶瓶品类高地

 

尼尔森《解码中国母婴市场报告》研究显示,截至2019年7月,全渠道销售额在母婴主要快消品类中增长9%,其中主要以电商渠道增长驱动,其增速高达18%。电商在19年6月和18年11月的渠道份额明显加大,双十一份额甚至超过50%,并且主要蚕食母婴渠道份额。其中婴儿尿布是电商增长最劲的品类,较去年同期份额提升5个百分点,目前纸尿裤在电商渠道占比已超越60%;同样作为非食品类的吸奶器也是电商渠道占绝对优势的品类,线上达到双位数增长。

 

YTD1907母婴快消品渠道

销售额份额与增速

 婴儿尿布渠道销售额份额

但聚焦母婴快消品类,着眼全渠道:线下实体店仍是母婴快消品主要购买渠道,份额占比超过60%。食品是线下母婴实体店最主要的权重品类:奶粉和谷物食品在线下母婴店都占约六成。其中,婴儿谷物食品在母婴店增长最好,其渠道份额也有所扩大,是值得把握的增长机会型品类;婴儿奶粉在母婴店同样提升1%,增速在母婴渠道和电商渠道均表现抢眼。

 

| 消费升级+新品

母婴传统快消品未来发展主动力

 

尼尔森四因素增长驱动力(老品销量、涨/降价、消费升级/降级和新品)分析显示,母婴快消品品类的增长驱动因素仍为消费升级+新品模式,其中婴儿食品、喂养用品和吸奶器等均呈现明显升级趋势;另外婴儿奶粉、营养食品等品类在新品带动下呈现积极增长态势。在人口红利逐渐褪去的大环境下,单纯依靠销量刺激难以驱动增长,母婴快消品类老品销量贡献均为负值,这也说明消费升级+新品带动仍是行业保持增长的最重要因素。

  

四因素增长动力分析

以奶粉为例,有机奶粉作为助力品类高端化的重要细分类,近年来保持持续发力的趋势,目前占比虽然只有个位数,但增长势头非常猛劲,2019年同比销售额增长高达77%。其平均价格高出奶粉品类均价49%,不仅是上线城市有市场,下线市场同样也有发展空间,全国母婴店销售额增速分别达到了32.4%和41.8%。

| 产品+服务

母婴店的核心优势,会员优惠愈发被重视

 

新零售时代,随着智慧零售的赋能,信息得以互联,零售行业价值链也得以改变。从以往的产品运营模式,即厂商负责生产商品,渠道商负责提供服务给消费者这种单向的沟通转变成以消费者为中心的用户运营模式,沟通也由双向转变成多向。所以回归消费本质,了解身边消费者对母婴店期盼尤为重要。

 

以消费者为中心的用户运营模式

尼尔森《解码中国母婴市场报告》显示,母婴消费者趋向年轻化、高端化,付费意愿逐年提升,快消产品+门店服务的组合搭配已成趋势。尼尔森《2018-2019全国母婴市场消费趋势报告》中的母婴零售品牌价值驱动力因素研究发现,母婴品类齐全和店员服务态度好仍是最能驱使消费者选择零售品牌的主要因素;此外,消费者期望在母婴门店实现婴儿泳池、摄影、早教、模型制作等服务体验,能满足其“一站式服务”需求的因素较上一年提升8个名次;同样“有会员优惠活动”也成为消费者选择母婴零售品牌重要的驱动因素,相比上年名次提升8位,体现消费者对会员活动的重视。如今随着大家对虚拟服务付费意愿的提升,电商付费会员普及,中国线下零售也逐渐迎来付费会员经济到来。

 

母婴零售品牌价值驱动力因素排名前四

| 总结

 

综上所述,在母婴经济正当时的风口,从渠道上打通线上线下壁垒,实现优势互补,以专业服务提升用户购物体验,联合品牌进行整体生态布局,为消费者提供更好的服务;从产品上推动细分化、高端化、国产化全面升级,满足消费者对各场景下“刚需品类”的需求;从服务上发挥线下渠道售前体验更直接、售后保障更健全的优势,通过构建婴幼儿教育、育儿服务以及亲子互动场景,大大延长顾客生命周期,获得更强用户黏性。

 

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本文来源 / 尼尔森

 


 

ECPAKLOG 2020

六大主题

 

ECPAKLOG 2020

 

ECPAKLOG创办于2017年中国上海,由华克展览主办(隶属于美狮传媒集团)。秉借引领包装在电商应用领域的创新对接,以及三年持续100%的增长发展,ECPAKLOG成为了电商包装领域的标杆展会。

 

为顺应大趋势,ECPAKLOG 2020引入All in E-commerce理念,与ECOUTSOURCING电子商务全运营展览会协同,以“构建电商品质发展全产业链生态圈”为主旨,两者融合电子商务产业链各端运维所需的产品、技术、服务以及探讨行业问题和未来趋势,为电商平台、品牌商、电商服务商、物流快递、餐饮企业等领域的专业观众展示物联网和大数据技术、营销和品牌电商服务、电商直连制造与加工、电商物流包装与自动化、一体化智慧仓配、餐饮外卖和生鲜包装等,构建行业生态闭环。

 

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        • 41. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
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        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
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        • 19. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
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        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
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        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::front:33
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::languages:23
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
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        • 36. middleware::bindings:41
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. middleware::csrf:67
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.31ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:311
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 22. middleware::selectNav:33
        • 23. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 25. middleware::front:33
        • 26. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 27. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 28. middleware::languages:23
        • 29. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 30. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 31. middleware::OperationLog:77
        • 32. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 33. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 34. middleware::bindings:41
        • 35. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 37. middleware::csrf:67
        • 38. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 39. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 40. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 41. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 42. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 43. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 44. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 45. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 46. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 47. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 48. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 49. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
      • select * from `navigation` where `id` = '21' limit 13.32ms/app/Http/Controllers/IndexController.php:342ecpaklog_db
        Metadata
        Bindings
        • 0. 21
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:342
        • 14. /app/Http/Controllers/IndexController.php:347
        • 15. /app/Http/Controllers/IndexController.php:311
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 23. middleware::selectNav:33
        • 24. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 25. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 26. middleware::front:33
        • 27. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 29. middleware::languages:23
        • 30. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 31. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 32. middleware::OperationLog:77
        • 33. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 34. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 35. middleware::bindings:41
        • 36. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 38. middleware::csrf:67
        • 39. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 40. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 41. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 42. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 43. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 44. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 45. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 46. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 47. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 48. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 49. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` < '1050' and `n`.`category_id` = '2' and `nl`.`title` is not null order by `id` desc limit 16.95ms/app/Http/Controllers/IndexController.php:322ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 1050
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:322
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select `n`.*, `nl`.`title`, `nl`.`cover`, `nl`.`content`, `nl`.`explain`, `nl`.`external_link` from `news` as `n` left join `news_lang` as `nl` on `nl`.`news_id` = `n`.`id` and `nl`.`lang` = 'zh-CN' where `n`.`id` > '1050' and `n`.`category_id` = '2' and `nl`.`title` is not null limit 15.26ms/app/Http/Controllers/IndexController.php:331ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 1050
        • 2. 2
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:331
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `id` = '23' limit 13.34ms/app/Http/Controllers/IndexController.php:333ecpaklog_db
        Metadata
        Bindings
        • 0. 23
        Hints
        • Use SELECT * only if you need all columns from table
        • LIMIT without ORDER BY causes non-deterministic results, depending on the query execution plan
        Backtrace
        • 13. /app/Http/Controllers/IndexController.php:333
        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:212
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:169
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 21. middleware::selectNav:33
        • 22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 24. middleware::front:33
        • 25. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 27. middleware::languages:23
        • 28. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 30. middleware::OperationLog:77
        • 31. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 32. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 33. middleware::bindings:41
        • 34. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 36. middleware::csrf:67
        • 37. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 39. /vendor/laravel/framework/src/Illuminate/View/Middleware/ShareErrorsFromSession.php:49
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. /vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php:63
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/AddQueuedCookiesToResponse.php:37
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. /vendor/laravel/framework/src/Illuminate/Cookie/Middleware/EncryptCookies.php:59
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
      • select * from `navigation` where `lang` = 'zh-CN' and `footer` = '1' order by `priority` desc10.36ms/app/Table/Navigation.php:53ecpaklog_db
        Metadata
        Bindings
        • 0. zh-CN
        • 1. 1
        Hints
        • Use SELECT * only if you need all columns from table
        Backtrace
        • 12. /app/Table/Navigation.php:53
        • 13. /app/Http/ViewComposers/FooterComposer.php:18
        • 18. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:179
        • 19. /vendor/laravel/framework/src/Illuminate/View/View.php:118
        • 20. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 21. view::public.base:48
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 26. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 27. view::news_details:58
        • 29. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 30. /vendor/laravel/framework/src/Illuminate/View/View.php:137
        • 31. /vendor/laravel/framework/src/Illuminate/View/View.php:120
        • 32. /vendor/laravel/framework/src/Illuminate/View/View.php:85
        • 33. /vendor/laravel/framework/src/Illuminate/Http/Response.php:39
        • 34. /vendor/symfony/http-foundation/Response.php:199
        • 35. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:711
        • 36. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:685
        • 37. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:645
        • 38. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:30
        • 39. middleware::selectNav:33
        • 40. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 41. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 42. middleware::front:33
        • 43. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 44. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 45. middleware::languages:23
        • 46. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        • 47. /vendor/laravel/framework/src/Illuminate/Routing/Pipeline.php:53
        • 48. middleware::OperationLog:77
        • 49. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:149
        visit
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        expo
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
        admin
        array:2 [ "name" => "Guest" "user" => array:1 [ "guest" => true ] ]
          _token
          OhZKq0LWr7oyky8YZARhALOwEpDZTGOjLOgTYwbL
          _previous
          array:1 [ "url" => "https://ipfmexpo.com/press/detail/1050/23" ]
          PHPDEBUGBAR_STACK_DATA
          []
          format
          html
          content_type
          text/html; charset=UTF-8
          status_text
          OK
          status_code
          200
          request_query
          []
          request_request
          []
          request_headers
          array:17 [ "priority" => array:1 [ 0 => "u=0, i" ] "accept-encoding" => array:1 [ 0 =>...
          request_server
          array:42 [ "USER" => "www" "HOME" => "/home/www" "HTTP_PRIORITY" => "u=0, i" "HTTP_ACCEPT_EN...
          request_cookies
          []
          response_headers
          array:5 [ "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ ...
          path_info
          /press/detail/1050/23
          session_attributes
          array:3 [ "_token" => "OhZKq0LWr7oyky8YZARhALOwEpDZTGOjLOgTYwbL" "_previous" => array:1 [ "u...